Agency: Wieden + Kennedy
Brand: Nokia
Website: http://www.nokia.co.uk/evolve/

Nokia has recently launched a website to present its environmentally friendly phone, the 3110. The site doesn’t tell much about the technical features of the phone, rather it focuses on the ecological aspects of the project, with a series of interests to Nokia and WWF people.

At first sight (and also at second sight), the website hasn’t got anything special. The navigation interface, in particular, is a bit "disconnected" and could be very much improved. However I appreciated the enrichment of the interviews with simple yet nicely done animations that reinforce the story telling and help the viewer to keep paying attention to what the testimonials say.

诺基亚其环保手机3110 Evolve的网站最近上线了。该网站并没有告诉我们太多有关3110的技术特性，而是侧重于该项目的生物环保特性，以吸引关注于Nokia和WWF人们的注意。

在看第一眼 ，3110 Evolve的网站并没有任何特别之处。导航界面，独特的分离的导航片段可以很大程度改善网站的导航。不过，我更赞赏用巧妙、简洁的动画增强故事的生动性所获得的丰富的访问体验，帮助访问者保持对内容的关注。